Why a campaign creates more impact

Cybersecurity grows through repeated touchpoints, not one time training. People remember, apply and adopt new habits when learning returns in different formats and moments. Traditional programs offer a single learning moment, while a cybersecurity campaign uses a variety of experiences over time.

With Phantom’sLab, organizations assemble their campaign from a range of platform solutions. Each solution reinforces the next, helping teams recognize manipulation, understand their role in defense and take smarter actions in daily work.

Cybersecurity awareness, behavior change and culture | Phantom'sLab

The power of entertainment:

90% of cyberattacks

Start with human behavior. Strong campaigns turn your people into a reliable first line of defense.

60% engagement increase

Story driven, gamified learning keeps teams motivated, curious and involved from start to finish.

70% risk reduction

When awareness becomes behavior and culture, organizations see measurable improvement across all departments.

The numbers prove it. Gamified learning turns attention into action. Give your team cybersecurity training that is fun, engaging and built to create real, lasting behavior change.

Campaigns that move people to action

A cybersecurity campaign works when people encounter learning in different moments and formats. Phantom’sLab creates this rhythm with cinematic episodes, short challenges and culture tools that keep cybersecurity visible over time. Each touchpoint helps teams build the habit to pause, verify and respond with confidence.

  • Awareness: Immersive moments show how attackers exploit trust and urgency, helping teams recognize threats fast.
  • Behavior change: Gamified reinforcement turns secure choices into everyday habits.
  • Culture: Campaign tools and shared moments keep cybersecurity visible in daily work.

What makes our approach unique

Phantom’sLab transforms cybersecurity through storytelling, microlearning and gamification. These elements turn learning into an experience instead of a requirement. Each of our modules works as a standalone solution or as part of a larger program, giving organizations the flexibility to enhance existing campaigns or build entirely new ones tailored to their goals and culture.

Critical cybersecurity topics, fully covered

AI-powered attacks

Teams learn to identify AI generated phishing and synthetic voices through realistic examples.

CEO fraud and deepfakes

Employees understand how to verify identity and remain alert when urgent messages appear from leaders or trusted contacts.

Advanced phishing

They practice spotting subtle red flags and develop the habit of validating suspicious communications.

Psychology and manipulation

Participants discover how attackers use authority, pressure and emotion to influence decisions.

Resilience and response

Teams learn to escalate early, communicate clearly and take confident action when something feels wrong.

Social engineering mastery

Recognizing manipulation patterns strengthens instincts and builds a strong security culture.

Personalized for companies, public sector and education

Every organization has a unique communication style, workflow and risk landscape. Phantom’sLab adapts each campaign to your environment, ensuring scenarios and messages reflect your reality.

When people recognize themselves in the experience, engagement rises and behavior changes faster. That’s the Phantom’sLab promise.

What our clients say

“The game created the kind of lasting awareness that traditional training simply can’t match. Our team is now genuinely vigilant, not just compliant. What stood out most was the high level of engagement from every participant. The competitive element didn’t just make it more fun – it made it more effective.”

Visma Amili

Kevin Sheikh Workplace Experience & IT Specialist Continue reading

“The interactive approach and competitive element suddenly made cybersecurity very tangible and relevant for everyone. The game has transformed cybersecurity from an IT topic to an organization-wide responsibility. And that’s exactly what we needed.”

BAM Infra Netherlands

Christy Mohamedhoesein Cybersecurity and Machine Safety Specialist Continue reading

“At the Municipality of Meierijstad, we wanted cybersecurity to be both fun and meaningful, something that truly resonates with people. Phantom’s Game delivered exactly that. It turned abstract risks into engaging, relatable experiences that got everyone involved and talking. The balance of competition, humor, and genuine insight made the topic accessible and left a lasting impact across the entire organization.”

Municipality of Meierijstad

Kees van Rooij Cyber Mayor of the Netherlands Continue reading

“Phantom’s Game transformed our students from confident learners into genuinely aware security professionals who understand their own vulnerabilities. The game uniquely blends excitement and education. Our students didn’t just understand cyber threats — they experienced them.”

Amsterdam University of Applied Sciences

Michael Drent Cybersecurity Coordinator and Lecturer Continue reading

“Fun and educational. A must for any organization that wants more than just a dry presentation on cybersecurity. Phantom’s Game showed our team that being digitally alert isn’t about being paranoid, it’s about being smart. That awareness now lives in our organization.”

Fransen Gerrits

Huub Fransen Owner Continue reading

“At Rotterdam University of Applied Sciences, we wanted to kick off the academic year with something that would truly grab attention and set the tone. Phantom’s Game did exactly that, turning cybersecurity from abstract theory into an engaging, hands-on experience. It was interactive, surprising, and sparked valuable discussions among students. A powerful and memorable way to build awareness from day one.”

Rotterdam University of Applied Sciences

Ruben Julen Lecturer-Researcher in Digital Business Continue reading

“At Snowminds, we wanted to boost cybersecurity awareness within our young, international team, without it feeling like another dull training. Phantom’s Game hit the mark perfectly. Competitive, fast-paced, and full of surprises, it kept everyone engaged from start to finish. It made digital risks feel real, sparked great conversations, and turned learning about cybersecurity into a fun and truly memorable experience.”

Snowminds

Yuri Bartels Owner Continue reading

“At the University of Antwerp, we wanted students to go beyond theory and feel what cyber risk really means. Phantom’s Game offers exactly that – an immersive, realistic experience that sparks reflection, curiosity, and genuine awareness. It encourages students to think critically about their own digital behavior and vulnerabilities. It turns learning about cybersecurity into something truly memorable.”

University of Antwerp

Tim Apers Coordinator & Teaching Assistant Continue reading

“At the Municipality of Hardenberg, we wanted our colleagues to really feel what a cyberattack looks like – not just hear about it. Phantom’s Game turned out to be the perfect way to do that. Realistic, engaging, and full of surprises, it made cybersecurity tangible and sparked great conversations across departments. Fun, eye-opening, and definitely worth repeating.”

Municipality of Hardenberg

Joanne Hoogeveen Privacy Officer/Security Officer Continue reading

“The game made cybersecurity a living topic within our organization. Our team now actively protects each other, both at work and at home. Having these warnings sharply imprinted on your mind keeps you alert, which is exactly what you want.”

Biemans Accountants

Desirée van der Wielen Secretarial Employee Continue reading

“Phantom’s Game normalized cybersecurity conversations across our organization. Our team now actively protects our clients’ sensitive data through collective vigilance. The game started conversations we normally wouldn’t have, and that’s exactly where true awareness begins.”

Janssen & Janssen

Sharon Tulp Inside sales representative Continue reading

“Phantom’s Game delivered exactly what we hoped for: a stronger team, increased awareness, and lasting behavioral change. The perfect investment in both culture and security. In our view, it’s a great way to highlight the risks of cybercrime through the right balance of fun and information. Highly recommended!”

PortXchange Products B.V.

Marian Maartense HR Manager Continue reading

“Phantom’s Game showed us how quickly a simple mistake can lead to serious consequences. That realization has made our team much more proactive about security. The game reinvigorated our approach to cybersecurity training. Our team is now actively engaged, sharing knowledge, and applying security awareness in everything they do.”

Synaxion B.V.

Andre Kuijt Manager R&D Continue reading

FAQ

Our platform is fully modular. You can use any of our solutions as a standalone experience, integrate them into your current cybersecurity campaign or build an entirely new campaign using our platform. This flexibility makes it easy for companies, public sector organizations and educational institutions to create a program that fits their goals.

Research shows gamified training increases engagement by 60% and productivity by 43%. When you add storytelling, knowledge retention skyrockets. People remember stories and experiences, not bullet points. Our game-based approach means employees don’t just complete training. They actually learn, remember, and apply what they’ve experienced.

We’re not from the cybersecurity industry. We come from entertainment. Our roots are in escape rooms, VR experiences, and serious gaming. We’ve created over 100 games for more than 1 million players. We know how to captivate people. Traditional e-learning asks, “How do we make this compliant?” We ask, “How do we make this unforgettable?” That’s the difference. Curious? Just request a demo. You will feel the difference instantly.

Absolutely. In fact, that’s exactly who needs it most. Hackers don’t target your IT department. They target your HR manager, your finance team, your receptionist. Anyone who uses email or handles data. Our solutions are designed for everyone, regardless of technical background. We make complex threats understandable and relatable. No jargon. Just real scenarios people face every day.

Faster than you think. Our game is ready to deploy, and we can customize it to your organization within weeks. You’ll receive game tickets, personalized videos, and even popcorn buckets for your team. The experience starts before the training begins. From first contact to full implementation, we handle everything. You focus on your business. We’ll make your people cyber-ready.

Meet the team behind the next generation of cybersecurity campaigns

Phantom’sLab is an award winning CyberLab with roots in storytelling, game design and behavioral science. With more than one hundred game based experiences and over one million players, we know how to create campaigns that capture attention and inspire action.

“When cybersecurity becomes a shared story, people change how they think and act.”

Joris van den Bergh, Founder & Game Architect

Joris van den Bergh - Cybersecurity Awareness | Phantom'sLab

Ready to launch a smarter cybersecurity campaign?

When learning feels like an experience, behavior changes for real. Join 500 plus organizations choosing a modular, flexible and powerful approach with Phantom’sLab.