Cybersecurity awareness business - Lisa Goossens | Phantom'sLab

Phantom’sLab in marketing

  • Organization: Liefde voor communicatie
  • Name: Lisa Goossens
  • Role: CEO
  • Why: As an entrepreneur and communication specialist, Lisa works closely with other entrepreneurs who want to help their clients understand cyber risks. She was looking for a way to offer a simple yet in-depth cybersecurity training that would help entrepreneurs quickly and efficiently respond to changing digital threats.
“A golden opportunity for those who haven’t played yet: instantly up to date on all the ins and outs of cyber awareness!”

Case samenvatting

De uitdaging

Within Lisa’s network of entrepreneurs, the question of how to best protect their teams and clients from digital threats was becoming more frequent. Entrepreneurs are often busy running their businesses, which means cybersecurity sometimes doesn’t get the attention it deserves. Lisa wanted to find out if Phantom’s Game could offer a way to quickly raise awareness among entrepreneurs and make the topic of digital security accessible in a simple and understandable way.

De ervaring

Phantom’s Game made an immediate impact. The interactive game captured the attention of the entrepreneurs and provided a visually impressive experience that clearly demonstrated the threats businesses may encounter. The game was an eye-opener for many entrepreneurs, who now better understand how to protect themselves and their businesses from the advanced techniques cybercriminals use.

What made the game particularly effective was its realistic approach to cyber threats and how it allowed entrepreneurs to walk through various scenarios at their own pace. Lisa saw how the entrepreneurs became actively engaged in the training, and the conversations that followed the game led to a concrete action plan to improve their digital security.

Het resultaat

The game resulted in increased awareness of digital threats among the entrepreneurs Lisa approached. They reported that the game not only helped them understand the risks better but also enabled them to take practical steps to safeguard their business and clients. Lisa discovered that the game was not only relevant for her network of entrepreneurs but also an excellent tool for them to bring the topic of cybersecurity to their own businesses and customers in an accessible way.

Cybersecurity game Liefde voor communicatie - Awareness | Phantom'sLab

“Phantom’s Game is a great way for entrepreneurs to stay up-to-date on cyber awareness. It’s informative, practical, and above all, very accessible for anyone who hasn’t experienced it yet.”

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What our clients say

“At the Municipality of Meierijstad, we wanted cybersecurity to be both fun and meaningful, something that truly resonates with people. Phantom’s Game delivered exactly that. It turned abstract risks into engaging, relatable experiences that got everyone involved and talking. The balance of competition, humor, and genuine insight made the topic accessible and left a lasting impact across the entire organization.”

Municipality of Meierijstad

Kees van Rooij Cyber Mayor of the Netherlands Continue reading

“Phantom’s Game transformed our students from confident learners into genuinely aware security professionals who understand their own vulnerabilities. The game uniquely blends excitement and education. Our students didn’t just understand cyber threats — they experienced them.”

Amsterdam University of Applied Sciences

Michael Drent Cybersecurity Coordinator and Lecturer Continue reading

“At Fransen Gerrits, we believe it’s important that our people know how to deal with digital risks, especially since our insurer also emphasizes this. Joris convinced me that Phantam’s Game is not a standard awareness training, but rather something that truly sticks. And I haven’t regretted it for a second. Fun and educational. A must for any organization that wants more than just a dry presentation about cybersecurity.”

Fransen Gerrits

Huub Fransen Owner Continue reading

“At Rotterdam University of Applied Sciences, we wanted to kick off the academic year with something that would truly grab attention and set the tone. Phantom’s Game did exactly that, turning cybersecurity from abstract theory into an engaging, hands-on experience. It was interactive, surprising, and sparked valuable discussions among students. A powerful and memorable way to build awareness from day one.”

Rotterdam University of Applied Sciences

Ruben Julen Lecturer-Researcher in Digital Business Continue reading

“At Snowminds, we wanted to boost cybersecurity awareness within our young, international team, without it feeling like another dull training. Phantom’s Game hit the mark perfectly. Competitive, fast-paced, and full of surprises, it kept everyone engaged from start to finish. It made digital risks feel real, sparked great conversations, and turned learning about cybersecurity into a fun and truly memorable experience.”

Snowminds

Yuri Bartels Owner Continue reading

“At the University of Antwerp, we wanted students to go beyond theory and feel what cyber risk really means. Phantom’s Game offers exactly that – an immersive, realistic experience that sparks reflection, curiosity, and genuine awareness. It encourages students to think critically about their own digital behavior and vulnerabilities. It turns learning about cybersecurity into something truly memorable.”

University of Antwerp

Tim Apers Coordinator & Teaching Assistant Continue reading

“At the Municipality of Hardenberg, we wanted our colleagues to really feel what a cyberattack looks like – not just hear about it. Phantom’s Game turned out to be the perfect way to do that. Realistic, engaging, and full of surprises, it made cybersecurity tangible and sparked great conversations across departments. Fun, eye-opening, and definitely worth repeating.”

Municipality of Hardenberg

Joanne Hoogeveen Privacy Officer/Security Officer Continue reading

“At Biemans Accountants, we face digital threats like phishing and malware every day, so we needed a solution that would truly make an impact. Phantom´s Game proved to be the perfect mix of fun and realism — not just another dry training, but an engaging experience that made everyone think. It sparked meaningful discussions and built lasting awareness across our entire team.”

Biemans Accountants

Desirée van der Wielen Secretarial Employee Continue reading

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