Cybersecurity awareness business - Raaker | Phantom'sLab

Phantom’sLab in marketing

  • Organization: Raaker
  • Name: Rob de Groot
  • Role: CEO
  • Why: As a word-of-mouth marketing agency, we understand what makes experiences shareable. We wanted cybersecurity training that would exceed expectations and create genuine engagement, not just check off a mandatory training requirement. We needed something our team would actually remember and talk about.
“My field is communication and word-of-mouth marketing. There’s no doubt this will win awards in 2025 and spread like wildfire across the world. I got my certificate and I also loved that I was invited on the radio to share my story about the experiences my team and I had. #milestone!”

Case summary

The challenge

Finding cybersecurity training that creates a remarkable experience and naturally generates conversations and recommendations. As experts in word-of-mouth marketing, we know people only talk about experiences that truly surprise them and exceed expectations. Standard cybersecurity training doesn’t create those moments. We needed something that would genuinely engage our team while delivering real cybersecurity awareness. It had to create the kind of shareable story that shows what exceptional training looks like.

The experience

The game delivered exactly the remarkable experience that drives organic word-of-mouth. From a marketing perspective, everything was designed to draw you into the game: the interactive format, the competitive elements, the realistic scenarios that made abstract threats tangible. Our team was genuinely pulled into the experience, not just going through mandatory training.

What made it truly exceptional was how it exceeded expectations in ways that created natural conversation topics. This wasn’t just good training, it was an experience worth sharing publicly, worth talking about on the radio, worth marking as a genuine milestone. The quality and level of engagement were so high that it immediately became clear this approach would extend far beyond just our organization. As someone who analyzes what makes content and experiences spread, I saw the viral potential immediately: this is the innovation that wins awards and transforms industries.

The outcome

Beyond the practical cybersecurity awareness we gained, the game created a shareable milestone moment our team still talks about. The certificate represents not just completion, but participation in something truly innovative and engaging. The experience was compelling enough to warrant public discussion and recommendation. It demonstrates that cybersecurity training doesn’t have to be boring. It can be a remarkable experience that people actively want to share and that creates word-of-mouth that drives real adoption and industry change.

Cybersecurity game Raaker - Awareness | Phantom'sLab

“Phantom’s Game proves that cybersecurity training can be an experience people genuinely want to share. It’s the future of awareness training and it’s going to spread worldwide.”

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What our clients say

“Phantom’s Game delivered the practical awareness and behavioral change we needed. Our team is now actively engaged in protecting our organization every day. The game created exactly the kind of awareness and team connection we were looking for. It’s practical, engaging, and delivers insights that truly stick.”

Alan & Luca

Amanda Storm HR Advisor Continue reading

“The interactive approach and competitive element suddenly made cybersecurity very tangible and relevant for everyone. The game has transformed cybersecurity from an IT topic to an organization-wide responsibility. And that’s exactly what we needed.”

BAM Infra Netherlands

Christy Mohamedhoesein Cybersecurity and Machine Safety Specialist Continue reading

“The game made cybersecurity a living topic within our organization. Our team now actively protects each other, both at work and at home. Having these warnings sharply imprinted on your mind keeps you alert, which is exactly what you want.”

Biemans Accountants

Desirée van der Wielen Secretarial Employee Continue reading

“Phantom’s Game transformed cybersecurity from an abstract concept into something our entire team understands and actively protects against every day. The game not only created awareness during play, but also sparked valuable conversations afterwards about cybersecurity.”

Bouwend Nederland

Mark Versteegden Owner at Bouwbedrijf Versteegden and member at Bouwend Nederland Continue reading

“Phantom’s Game showed us that cybersecurity awareness isn’t about being smarter than attackers, but about understanding how sophisticated their tricks are and tailoring your defense accordingly.”

BRIGHTN

Roel Bijvelds CEO Continue reading

“Phantom’s Game provides the kind of deep understanding that fundamentally changes how you approach digital security. It’s engaging, effective, and delivers awareness that truly sticks. It’s incredibly well designed. I now understand the dangers of cybercrime and am genuinely 100 times more alert.”

Cibdol

Samira Ramsahai Managing Director Continue reading

“Phantom’s Game gave our team the practical insights and team connection we needed. Cybersecurity is now something we actively protect together, with everyone alert and engaged. The game refreshed our team’s knowledge about cybercrime and revealed how easy it is to execute attacks and make user errors. It was fun to play and genuinely strengthened our team spirit.”

Dedicon

Richard Schoonderwoerd Manager Information Technology & Projects Continue reading

“Phantom’s Game provided excellent insight into how hackers operate. It’s good to be aware of this. The game made cybersecurity accessible and relevant for our multi-location operation. We now understand the real threats and actively protect our customers and our business.”

Ezzy’s

Roel Driessen CEO Continue reading

“Fun and educational. A must for any organization that wants more than just a dry presentation on cybersecurity. Phantom’s Game showed our team that being digitally alert isn’t about being paranoid, it’s about being smart. That awareness now lives in our organization.”

Fransen Gerrits

Huub Fransen Owner Continue reading

“The game revealed how quickly a simple mistake can lead to serious consequences. That realization has fundamentally changed how our team approaches digital security. Phantom’s Game gave our team the practical awareness and collective responsibility mindset we needed. We now actively protect our tenants and organization through shared vigilance.”

HEEMwonen

Ivo Rulkens Information Security Officer / Privacy Officer Continue reading

“Phantom’s Game normalized cybersecurity conversations across our organization. Our team now actively protects our clients’ sensitive data through collective vigilance. The game started conversations we normally wouldn’t have, and that’s exactly where true awareness begins.”

Janssen & Janssen

Sharon Tulp Inside sales representative Continue reading

“A golden opportunity for those who haven’t played yet: instantly up to date on all the ins and outs of cyber awareness! Phantom’s Game is a great way for entrepreneurs to stay up-to-date on cyber awareness. It’s informative, practical, and above all, very accessible for anyone who hasn’t experienced it yet.”

Liefde voor Communicatie

Lisa Goossens CEO Continue reading

“Phantom’s Game delivered exactly what we hoped for: a stronger team, increased awareness, and lasting behavioral change. The perfect investment in both culture and security. In our view, it’s a great way to highlight the risks of cybercrime through the right balance of fun and information. Highly recommended!”

PortXchange Products B.V.

Marian Maartense HR Manager Continue reading

“It felt like we were at a LAN party again together. Huge compliments. Everyone was really pulled into the story. The game is easy for anyone to understand which makes it accessible and engaging. Awareness among the participants clearly increased. All in all a very positive experience.”

Sibo Fluidra

John Serier IT Administrator Continue reading

“At Snowminds, we wanted to boost cybersecurity awareness within our young, international team, without it feeling like another dull training. Phantom’s Game hit the mark perfectly. Competitive, fast-paced, and full of surprises, it kept everyone engaged from start to finish. It made digital risks feel real, sparked great conversations, and turned learning about cybersecurity into a fun and truly memorable experience.”

Snowminds

Yuri Bartels Owner Continue reading

“Phantom’s Game showed us how quickly a simple mistake can lead to serious consequences. That realization has made our team much more proactive about security. The game reinvigorated our approach to cybersecurity training. Our team is now actively engaged, sharing knowledge, and applying security awareness in everything they do.”

Synaxion B.V.

Andre Kuijt Manager R&D Continue reading

“Phantom’s Game made us realize that cybersecurity is not about fear, but about insight. When you understand how attacks are constructed, you become stronger as a team in protecting your organization. The styling and setup are excellent, with the hacker guiding you through his world. It is engaging, relatable and instantly makes you reflect on your own digital behavior.”

The Rookie Minds

Tjeerd Koop Business Coach Continue reading

“Everything is presented super professionally. Excellent performance, with impactful visuals and sound. You’re drawn into the story, making it feel truly immersive and impactful. Phantom’s Game showed us how quickly trust can be used against you. By understanding the psychology behind modern attacks, we’ve strengthened both our awareness and our teamwork.”

Vast en Goed

Maddy Goossens CEO Continue reading

“The game created the kind of lasting awareness that traditional training simply can’t match. Our team is now genuinely vigilant, not just compliant. What stood out most was the high level of engagement from every participant. The competitive element didn’t just make it more fun – it made it more effective.”

Visma Amili

Kevin Sheikh Workplace Experience & IT Specialist Continue reading

“Phantom’s Game delivered practical awareness training that sparked the ongoing conversations and behavioral changes we needed to strengthen our digital security. The competitive element made cybersecurity tangible and sparked exactly the kind of conversations we needed throughout our organization.”

Vitalvé

Joost Pennings Operational Director Continue reading

“Phantom’s Game made us realize how quickly a simple mistake can lead to serious consequences. That awareness has fundamentally changed how our team approaches digital security. The game created the practical awareness and team connection we needed. Our entire organization is now actively protecting the sensitive data we’re entrusted with every day.”

ZorgDomein

Laurens van Oijen Information Security Officer Continue reading

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