Cybersecurity awareness business - Raaker | Phantom'sLab

Phantom’sLab in marketing

  • Organization: Raaker
  • Name: Rob de Groot
  • Role: CEO
  • Why: As a word-of-mouth marketing agency, we understand what makes experiences shareable. We wanted cybersecurity training that would exceed expectations and create genuine engagement, not just check off a mandatory training requirement. We needed something our team would actually remember and talk about.
“My field is communication and word-of-mouth marketing. There’s no doubt this will win awards in 2025 and spread like wildfire across the world. I got my certificate and I also loved that I was invited on the radio to share my story about the experiences my team and I had. #milestone!”

Case summary

The challenge

Finding cybersecurity training that creates a remarkable experience and naturally generates conversations and recommendations. As experts in word-of-mouth marketing, we know people only talk about experiences that truly surprise them and exceed expectations. Standard cybersecurity training doesn’t create those moments. We needed something that would genuinely engage our team while delivering real cybersecurity awareness. It had to create the kind of shareable story that shows what exceptional training looks like.

The experience

The game delivered exactly the remarkable experience that drives organic word-of-mouth. From a marketing perspective, everything was designed to draw you into the game: the interactive format, the competitive elements, the realistic scenarios that made abstract threats tangible. Our team was genuinely pulled into the experience, not just going through mandatory training.

What made it truly exceptional was how it exceeded expectations in ways that created natural conversation topics. This wasn’t just good training, it was an experience worth sharing publicly, worth talking about on the radio, worth marking as a genuine milestone. The quality and level of engagement were so high that it immediately became clear this approach would extend far beyond just our organization. As someone who analyzes what makes content and experiences spread, I saw the viral potential immediately: this is the innovation that wins awards and transforms industries.

The outcome

Beyond the practical cybersecurity awareness we gained, the game created a shareable milestone moment our team still talks about. The certificate represents not just completion, but participation in something truly innovative and engaging. The experience was compelling enough to warrant public discussion and recommendation. It demonstrates that cybersecurity training doesn’t have to be boring. It can be a remarkable experience that people actively want to share and that creates word-of-mouth that drives real adoption and industry change.

Cybersecurity game Raaker - Awareness | Phantom'sLab

“Phantom’s Game proves that cybersecurity training can be an experience people genuinely want to share. It’s the future of awareness training and it’s going to spread worldwide.”

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What our clients say

“At the Municipality of Meierijstad, we wanted cybersecurity to be both fun and meaningful, something that truly resonates with people. Phantom’s Game delivered exactly that. It turned abstract risks into engaging, relatable experiences that got everyone involved and talking. The balance of competition, humor, and genuine insight made the topic accessible and left a lasting impact across the entire organization.”

Municipality of Meierijstad

Kees van Rooij Cyber Mayor of the Netherlands Continue reading

“Phantom’s Game transformed our students from confident learners into genuinely aware security professionals who understand their own vulnerabilities. The game uniquely blends excitement and education. Our students didn’t just understand cyber threats — they experienced them.”

Amsterdam University of Applied Sciences

Michael Drent Cybersecurity Coordinator and Lecturer Continue reading

“At Fransen Gerrits, we believe it’s important that our people know how to deal with digital risks, especially since our insurer also emphasizes this. Joris convinced me that Phantam’s Game is not a standard awareness training, but rather something that truly sticks. And I haven’t regretted it for a second. Fun and educational. A must for any organization that wants more than just a dry presentation about cybersecurity.”

Fransen Gerrits

Huub Fransen Owner Continue reading

“At Rotterdam University of Applied Sciences, we wanted to kick off the academic year with something that would truly grab attention and set the tone. Phantom’s Game did exactly that, turning cybersecurity from abstract theory into an engaging, hands-on experience. It was interactive, surprising, and sparked valuable discussions among students. A powerful and memorable way to build awareness from day one.”

Rotterdam University of Applied Sciences

Ruben Julen Lecturer-Researcher in Digital Business Continue reading

“At Snowminds, we wanted to boost cybersecurity awareness within our young, international team, without it feeling like another dull training. Phantom’s Game hit the mark perfectly. Competitive, fast-paced, and full of surprises, it kept everyone engaged from start to finish. It made digital risks feel real, sparked great conversations, and turned learning about cybersecurity into a fun and truly memorable experience.”

Snowminds

Yuri Bartels Owner Continue reading

“At the University of Antwerp, we wanted students to go beyond theory and feel what cyber risk really means. Phantom’s Game offers exactly that – an immersive, realistic experience that sparks reflection, curiosity, and genuine awareness. It encourages students to think critically about their own digital behavior and vulnerabilities. It turns learning about cybersecurity into something truly memorable.”

University of Antwerp

Tim Apers Coordinator & Teaching Assistant Continue reading

“At the Municipality of Hardenberg, we wanted our colleagues to really feel what a cyberattack looks like – not just hear about it. Phantom’s Game turned out to be the perfect way to do that. Realistic, engaging, and full of surprises, it made cybersecurity tangible and sparked great conversations across departments. Fun, eye-opening, and definitely worth repeating.”

Municipality of Hardenberg

Joanne Hoogeveen Privacy Officer/Security Officer Continue reading

“At Biemans Accountants, we face digital threats like phishing and malware every day, so we needed a solution that would truly make an impact. Phantom´s Game proved to be the perfect mix of fun and realism — not just another dry training, but an engaging experience that made everyone think. It sparked meaningful discussions and built lasting awareness across our entire team.”

Biemans Accountants

Desirée van der Wielen Secretarial Employee Continue reading

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