Cybersecurity awareness business - Vitalvé | Phantom'sLab

Phantom’sLab in the feed industry

  • Organization: Vitalvé
  • Name: Joost Pennings
  • Role: Operational Director
  • Why: We wanted to increase awareness of cyber threats in a way that was both educational and enjoyable. Traditional training approaches weren’t creating the engagement we needed, so we looked for something that would resonate differently with our diverse teams.
“The competitive element made cybersecurity tangible and sparked exactly the kind of conversations we needed throughout our organization.”

Case summary

The challenge

Creating cybersecurity awareness that works for everyone in the organization, regardless of their existing knowledge level or technical background. We needed an approach that would elevate awareness across all departments while keeping people genuinely engaged. The challenge was finding the right balance between delivering essential security messages and maintaining an experience that felt valuable to both novices and those already familiar with digital threats.

The experience

The game generated mixed reactions, which reflected the diverse nature of our teams and their varying levels of existing cybersecurity knowledge. What stood out most was how the competitive element made the experience more enjoyable and effective for participants. The live leaderboard and team dynamics created energy and motivation that you don’t typically see in standard training sessions.

The real value emerged afterwards. The game sparked numerous conversations about cybersecurity throughout the organization, with colleagues discussing scenarios, sharing insights, and questioning their own digital habits. For some departments, the game hit exactly the right note in terms of length and depth. For others, particularly those with higher baseline awareness, the core message came through clearly and effectively but could have been delivered more concisely. This variation in response highlighted an important insight: different teams need different levels of depth when it comes to security training.

The outcome

The game successfully increased awareness of digital risks and cyber threats across the organization, particularly among colleagues who hadn’t previously prioritized cybersecurity. The strengthened security culture and heightened alertness are noticeable in daily operations. Beyond individual learning, the game fostered team connections and healthy competition that brought people together around a shared responsibility. While the experience resonated differently across departments, it achieved its core goal: making our entire team more vigilant and security conscious.

Cybersecurity game Vitalvé - Awareness | Phantom'sLab

“Phantom’s Game delivered practical awareness training that sparked the ongoing conversations and behavioral changes we needed to strengthen our digital security.”

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What our clients say

“At the Municipality of Meierijstad, we wanted cybersecurity to be both fun and meaningful, something that truly resonates with people. Phantom’s Game delivered exactly that. It turned abstract risks into engaging, relatable experiences that got everyone involved and talking. The balance of competition, humor, and genuine insight made the topic accessible and left a lasting impact across the entire organization.”

Municipality of Meierijstad

Kees van Rooij Cyber Mayor of the Netherlands Continue reading

“Phantom’s Game transformed our students from confident learners into genuinely aware security professionals who understand their own vulnerabilities. The game uniquely blends excitement and education. Our students didn’t just understand cyber threats — they experienced them.”

Amsterdam University of Applied Sciences

Michael Drent Cybersecurity Coordinator and Lecturer Continue reading

“At Fransen Gerrits, we believe it’s important that our people know how to deal with digital risks, especially since our insurer also emphasizes this. Joris convinced me that Phantam’s Game is not a standard awareness training, but rather something that truly sticks. And I haven’t regretted it for a second. Fun and educational. A must for any organization that wants more than just a dry presentation about cybersecurity.”

Fransen Gerrits

Huub Fransen Owner Continue reading

“At Rotterdam University of Applied Sciences, we wanted to kick off the academic year with something that would truly grab attention and set the tone. Phantom’s Game did exactly that, turning cybersecurity from abstract theory into an engaging, hands-on experience. It was interactive, surprising, and sparked valuable discussions among students. A powerful and memorable way to build awareness from day one.”

Rotterdam University of Applied Sciences

Ruben Julen Lecturer-Researcher in Digital Business Continue reading

“At Snowminds, we wanted to boost cybersecurity awareness within our young, international team, without it feeling like another dull training. Phantom’s Game hit the mark perfectly. Competitive, fast-paced, and full of surprises, it kept everyone engaged from start to finish. It made digital risks feel real, sparked great conversations, and turned learning about cybersecurity into a fun and truly memorable experience.”

Snowminds

Yuri Bartels Owner Continue reading

“At the University of Antwerp, we wanted students to go beyond theory and feel what cyber risk really means. Phantom’s Game offers exactly that – an immersive, realistic experience that sparks reflection, curiosity, and genuine awareness. It encourages students to think critically about their own digital behavior and vulnerabilities. It turns learning about cybersecurity into something truly memorable.”

University of Antwerp

Tim Apers Coordinator & Teaching Assistant Continue reading

“At the Municipality of Hardenberg, we wanted our colleagues to really feel what a cyberattack looks like – not just hear about it. Phantom’s Game turned out to be the perfect way to do that. Realistic, engaging, and full of surprises, it made cybersecurity tangible and sparked great conversations across departments. Fun, eye-opening, and definitely worth repeating.”

Municipality of Hardenberg

Joanne Hoogeveen Privacy Officer/Security Officer Continue reading

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